Database & Inbound Medical Marketing
Smart marketing 101: making the most of what you have
Your existing patient demographic and contact information has serious revenue potential. We have the tools to use this data as the bedrock of conducting personalized, timely and effective email, telephone, mail, social media and text message marketing campaigns on your behalf.
Intelligent and personalized marketing strategies
Database marketing
Digidoctor relies on a practice’s existing database of patient information (which Digidoctor adds to over time) to offer personalized product and service recommendations to patients as well as to identify patients who are likely in need of, or desire a follow-up appointment (based on their historical activities).
Inbound marketing
We generate and share valuable content and provide meaningful conversations with patients in order to naturally generate buzz about your practice and win their loyal support of their health care providers' services and products.
We communicate with patients on your behalf to share genuine, applicable content such as:
- Health tips and news
- Practice news and information (staff bios, changes in location/hours of operation, upcoming events, etc.)
- Motivational content
- Healthy recipes
- Birthday and holiday wishes
- Product and service information
- Special offers, etc.
Vast and proven communication strategies
Our communication tools are vast and proven. We use a variety of methods to keep communication fresh, accessible and convenient for patients. They include:
- Email marketing
- Direct mail marketing
- Telephone marketing
- Text message marketing
- Social media marketing
- Blog posting
Non-obtrusive
We carefully make sure to never send any material that is too “salesy,” or to communicate with patients too often. Patients must opt in to email and text message campaigns and are always given the option to opt out of them at their discretion.
Condition- and patient-centric
The frequency in which we communicate with patients and what we share with them is personalized depending on their specific condition(s), appointment history and age.
Targeted and affordable
Because our communication strategy is tailored to each patient’s unique situation, our campaigns are much more targeted, inexpensive and therefore more appreciated and effective than direct, unpersonalized marketing strategies.
Digidoctor chooses not to employ pure direct marketing methods (e.g. radio, television, newspaper or billboard ads) because these are highly expensive, less targeted, less personalized, increasingly less effective due to new technologies blocking them out (do not call lists, DVRs, satellite radio, etc.) and more intrusive.
